From We to Me and Back Again

Ego through the Ages
Throughout history, Western societies have shifted focus back and forth from
the needs of the group to the needs of the individual. Invariably, this shift
follows economic trends. Affluence promotes individual happiness and
self-centered desires while downturns bring about the group rally cry.
Today’s economy indicates a potential shift in both product and service
demands from customers, and leadership demands from employees
as the pendulum may be swinging from today’s me-centric society back
to a group mindset. What can your business do to prepare?

You will learn:

• How history and economic trends correlate to consumer desires
• Where to look for indications of a change in trends
• How different generations react to these pendulum swings
• What industry leaders have done to weather the changes, both internal
and customer-focused
• How to approach a change in consumer desires so that your business can
survive
• What you can do to lead your employees through these changes

Throughout the photo-filled presentation you will discover specific examples of
how society has reacted to economic and social change – embracing the Me or
the We mentality – and how that has affected business trends. With society
potentially nearing the end of a strong “Me cycle”, now is the time to look at
the how to approach an impending change in consumer and employee desires
so that your business can better prepare for this change in motivation and
become a success story instead of a victim of change.